Week 12 - MKTG 349 - Designing A Mobile Site

When designing a mobile site, there are four best practices.  The first practice is keeping it quick.  Since your design is made for a mobile site, get rid of the large sections of text that will not be legible.  Replace these large sections with bullet points.  Also compress pictures so that that they are not too big for the site as well.  The second practice is making the mobile site easy to purchase something off of it and create the site to make it easy for customers to contact you.  Good ways to do this are: reducing the number of steps it takes to make a transaction, keep forms short, use check boxes, lists, and scroll menus to make data entry a lot easier, and use a click-to-call functionality for a phone numbers.

The third practice is to simplify navigation of your site.  You should minimize scrolling and keep your site vertical.  Organize your menu and make sure each option is properly spread apart so as to not overlap each option.  Create clear, easy to find back and forward buttons for your customers to easily navigate through your site.  And make sure to use seven links or less per page.  The last practice is helping people find and get to your site.  You should include your address or store locator on the landing page.  Include maps and directions and, when possible, a GPS to personalize even more with your customers.  You should also allow customers to check stock at nearby stores.  And finally, make sure your site is being indexed for web search.