I recently read another article on Forbes.com that had 25 tips from SEO professionals. It was a very interesting read. It is always great to receive insight from people who have real world experience. Receiving insight is always beneficial, as we can better prepare ourselves now and in the future. Since there are 25 tips, I will only share with you certain ones that really stood out to me.
The first tip was from Bruce Clay, who is considered an industry leader in SEO. His tip is to blog. He believe blogging is the awareness channel that leads to micro-conversions. The second tip that stood out to me was from Joelle Gropper Kaufman. Kaufman was a CMO at Clarizen Inc. and is now head of partnerships and marketing for BloomReach. Her tip(s) include: identifying and reducing duplicate pages and content, and making sure your in-linking helps users and search engines find their way around your site, among others. The final tip that I will share with you is from Julia Rosien, Brand Engineer at Restonic. Her tip is authenticity. Rosien notes that the word "authentic" is over used and often misconstrued. However, she believes that your own thoughts and beliefs are unique and you should be able to express them, authentically, because people want to read about them.
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