Week 13 - MKTG 349 - Evaluating Ad Performance On Search Network

There are many ways to track your performance of your adwords campaign.  A good starting point is to monitor clicks, impression, and click-through-rate (CTR).  You can find these numbers in the accounts statistics table.  There are also many other options to track your ad performance.  The first option is monitoring your actual ad performance.  You can do this by checking on the status of your ad by simply clicking on the status button in your campaign.  Another great method is to check on your average position.  This will tell you where you typically land on a search result list.  The last way you can check your ad performance is through your ad variations.  By checking out each of your ad variations, you can see which ads are performing better than others.

Another great way to track your ad performance is through monitoring your keyword performance.  The first way to monitor your keyword performance is through keyword status.  Keyword status will tell you which keywords are triggering a response to web users.  Another great way to monitor keyword performance is through quality score.  This option is usually disabled, but when enabled, you can see how well your keywords are scoring.  The last way to track keyword performance is through search terms.  This option allows you to see what the users actually searched for when they saw your ad. This is a great way to see what people are searching for and how you can refine certain keywords to fit these search terms, thus increasing your ad performance.