Week 14 - MKTG 349 - Using Columns To Find Specific Performance Data

Columns in your statistics table show you various information on your account.  Your columns vary based on what you have selected to look at.  You can easily choose which stats/columns you want to look at.  This allows you to look at specific data quickly.  Throughout this blog, I will detail the steps on how to add and delete columns to view your data.

After logging in to your AdWords account, click on the campaigns tab.  Next click one of the tabs that appear in the middle of the page such as: campaigns, ad groups, ads, or keywords.  Then click on the columns button above the statistics table.  After clicking on that, click on "modify cloumns" from the drop down menu.  From there, you have to the ability to add and remove specific columns to add to your table.  You can also drag and drop these columns to put them in any order you like.  You also can save this order so you do not have to re-organize it again after logging out.  After saving the data set, you can download it and share it with anybody and/or print it out.