I recently read an article on Forbes predicting 7 themes of SEO 10 years from now. While these predictions can be wildly off the mark come 10 years from now. These prediction were based off of past history with SEO and the ever changing Internet. The first prediction is that users will rely heavily on specific niche search engines when searching for specific topics. The second prediction is that embedded online search in apps will be on almost any desktop and mobile application. While searching on applications is already prevalent, application searching will almost be an everyday activity as data begins to grow and become more embedded into our lives each and every day. The third prediction is that SEO and social media will further merge together with traditional public relations and marketing practices.
The fourth prediction is that Social Media sites that have every day user functions will outlast others. The fifth prediction is that technical SEO professionals will find better opportunities with software companies instead of marketing agencies. The sixth prediction is that users will be more savvy making older online marketing tactics obsolete. The term "banner blindness" will no longer be effective. Users do not respond to these banners anymore. They will evolve and find other methods that will make their marketing tactics more effective. The last prediction is that SEO will never be a popular professional degree in college. The reason for this is that there are so many other majors out there that cover SEO and the certifications that come with it. SEO will never develop into a popular professional degree.
http://www.forbes.com/sites/brentgleeson/2015/04/06/7-bold-statements-about-the-10-year-forecast-for-seo/
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