There are many factors that go into on page optimization. It is important to have a telephone number and an address on your page. This helps search engines identify the type of business you are in. It is important to use what is called geographical qualifiers. These "qualifiers" are city names, county names, state names, and streets in title tags. Adding these qualifiers gives your location more prominence on search engines. There are also many outside factors that improve your on page optimization.
The first factor is offsite optimization. Offsite optimization is adding anchor texts to incoming links in order to hold local qualifiers. The second factor is to submit your local business to the big search engines. The big search engines (Google, Yahoo!, MSN, and Ask) have a local business center which is made exclusively for small businesses. These small companies should submit their business to these search engines and include information such as: address, city, state, and a brief description of you company. After doing this, the search engines will include your company on local search results for users to view. The last factor is to take advantage of other search engines such as yellow pages and other directories. These types of sites receive heavy amounts of web traffic each day looking for companies and information on them. Good sites to take advantage of are: yelp, yellow pages, local, infousa, citysearch, and superpages.
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