Week 7 - MKTG 348 - Hubspot - Why The Conversion Process is So Critical

The conversion process is the second step in the inbound marketing methodology.  Conversion allows you to generate leads.  The conversion process turns unknown visitors into real people that you begin to know (a lead).  As a marketer, it is important to create conversion paths.  There are three steps that lead to a successful conversion path.  The first one is a call to action, the second is creating a landing page, and the third one is a thank you page.

How, as a marketer, do you convert the right visitor into leads?  The whole goal in the conversion process is to attract your buyer persona and guide them to the sale.  The best way to guide your buyer persona is through your conversion paths.  The buyers' journey, if you recall, is the awareness, consideration, and the decision.  For each stage in the buyers' journey, you need to have your conversion paths laid out.  By setting up a call to action, creating a landing page, and a thank you page for each step in the buyers' journey you will successfully turn visitors into the right leads.