Week 8 - MKTG 349 - Understand The Landing Page Experience

The landing page experience details how good someone thinks someone's experience has been on a landing page.  There are many ways to improve your landing page experience.  So why does the landing page experience matter?  Tuning up your landing page will increase an overall better experience for your audience. There are three ways to improve your landing pages.  The first one is to include relevant, useful, and original content.  You need to make sure your landing page correlates with the content from your site.

The second way to improve your landing page is through transparency and trustworthiness.  Building trust is key in everything.  So to be trustworthy is crucial in having a great landing page experience.  Your visitors also must be able to find your landing page easily.  Distinguishing yourself from advertisements and explaining to your visitors why you are taking their personal information and what you are doing with it, will build your trustworthiness and make you more transparent.

The final way to improve your landing page experience is to make navigation of your page easy.  If visitors have to search all over the place for your page, you're doing something wrong and the experience will be a bad one.  If your site contains a purchase page, make it quick and easy for people to order the product.  It is important not to have any pop-ups on your page as it will annoy your visitors and could cause them to leave.  Lastly, provide useful information about your product or service that your visitors can read and learn about.