The final methodology in inbound marketing is delight. It is very important to keep your existing customers happy. Usually, companies are always looking to attract new customers, and they have their time and energy on these prospective customers. This leaves the existing customers feeling left out. The facts show that it is 6-7x more expensive to attract and obtain new customers then it is to keep existing customers. Only 7% of customers say their customers service experience has been better than their expectations.
These stats show that there is a huge opportunity for companies. These advantages are not only financial, but also consistency among customers and companies. It is important to develop relationships with your customers. Relationships help build trust, and trust is important to creating a great inbound experience. Inbound experience is built by the people and it is made for the people.
No comments:
Post a Comment