Week 7 - MKTG 348 - SEO - Traffic Analysis

Traffic analysis is the act of evaluating referrals from different search engines, which are based on the conversion of traffic keywords.  Visitor traffic analysis aids in optimizing the campaign in greater details in order to increase the return on investment.  There are many ways the visitor traffic analysis can be done.  Some of these parameters include: traffic on keywords, keywords and landing pages, whether the call to action was followed with conversion, qualified traffic, and converted traffic.

With regards to keywords and landing pages, you are trying to figure out which pages are attracting more pages than others and why are certain pages attracting more viewers than others.  With a call to action, marketers are looking to see that certain activities are being done on their sites.  Marketers need to make sure these activities are being done or not, and if they are not being done, why aren't they.  With converted traffic, the whole goal is conversion through sales.  It is crucial to track your sales.  Sales is everything when it comes to SEO and converting your website trafficking into sales.