Week 6 - MKTG 349 - Successful Text Ads

In order to have successful text ads, you need to have specific, relevant, empowering, and attractive ads.  There are many ways to create successful text ads.  The first one being to highlight what makes you unique.  By pointing out what separates you from everyone else, you are showcasing why you are better than your competition.  You should also include prices, promotions, and exclusives that your are offering.  Another thing you should add to your text ad is to empower your audience.  If you are selling something tell the people what they can purchase.  If they have questions, show them who and how to contact people.

There are many other methods to creating successful advertising.  Including a keyword in your text ad shows relevance to the site and what the audience is looking for.  Appealing to mobile users is another great method that will result in successful text advertising.  Having an easily visible phone number and a location on the ad will cause intrigue.  And finally experimenting with three or four text ads is a great way to know what is and what isn't working.  After a few weeks of experimentation, you will know which keywords work and which ones do not.  From there, you can create one or two ads with the most successful keywords.