If you are only concerned with getting the first position on search results, then bidding high on an engine like Yahoo is the way to go. Offering expensive bids will almost certainly put you at the top. If you are just trying to reach your target audience, selecting specific keywords that relate to your site will be effective. While the traffic is less, the competition is not there, so when your target audience enters your keywords or phrases in the search query, your site will show up on the results page. Another strategy that can be implemented is to bid slightly higher than your competition. This is a great way to get ahead of your competition without going to the bank. This strategy has proven to be effective when used properly.
Thursday, February 19, 2015
Week 6 - MKTG 348 - SEO - Bid Strategy
When it comes to setting up a bid strategy, there are many things to consider. First, every PPC site basis their bids off of different merits. Keywords or phrases may be more effective on certain PPC engines. Depending on which PPC engine you choose, you need to have a distinct strategy for that specific engine. All engines are all made up differently. A perfect example of this is Google and Yahoo. Google takes into consideration past performances and click through rates (CTR). Yahoo, on the other hand, only takes into consideration how much you are bidding for each campaign.
If you are only concerned with getting the first position on search results, then bidding high on an engine like Yahoo is the way to go. Offering expensive bids will almost certainly put you at the top. If you are just trying to reach your target audience, selecting specific keywords that relate to your site will be effective. While the traffic is less, the competition is not there, so when your target audience enters your keywords or phrases in the search query, your site will show up on the results page. Another strategy that can be implemented is to bid slightly higher than your competition. This is a great way to get ahead of your competition without going to the bank. This strategy has proven to be effective when used properly.
If you are only concerned with getting the first position on search results, then bidding high on an engine like Yahoo is the way to go. Offering expensive bids will almost certainly put you at the top. If you are just trying to reach your target audience, selecting specific keywords that relate to your site will be effective. While the traffic is less, the competition is not there, so when your target audience enters your keywords or phrases in the search query, your site will show up on the results page. Another strategy that can be implemented is to bid slightly higher than your competition. This is a great way to get ahead of your competition without going to the bank. This strategy has proven to be effective when used properly.
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