During the set-up process of your campaign, Google asks you to pick a campaign type and a sub-type. There are three types of campaigns: search network only, display network only, and search network with display select. These three types of campaigns determine where your ads appear. The search network only and display network only are Google's main advertising networks. The search network with display connect is a combination of both networks. On the search network, ads can be seen on Google searches, shopping, Google maps, groups, and any other Google partner such as AOL. On display network, ads can be see on websites that show relevant Google ads, videos, apps, basically everywhere.
The search network only campaign works by matching search results page based on words or phrases a person puts in the search engine. For example, if someone were to search for a new car, a car dealership's ad would show up. The display network only works by matching your search results to websites and other "non Google" sites. You also have the ability to narrow in on specific websites, pages, and topics. If you were to go with the search network with display select, your budget will affect both campaigns and it will have a shared function of both the network and display campaigns.
When it comes to choosing the type of campaign, typically the network only campaign is used for people who want their ads to appear on Google search results, and you are just trying to reach customers looking for your product or service. The display network is typically used among experienced adword users. The display network only campaign is designed to reach customers just casually browsing the Internet. The combination of the network with display select campaign is typically used among beginners. It is intended for people who want to advertise on Google, but also branch out to other customers who are surfing the web.
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