Week 3 - MKTG 348 - Keeping Your Blog Post Consistent With Your Agenda

When it comes to blog posts, it is imperative that you stay on the same subject for the entire post.  You cannot drift off into another subject; save that subject for another post.  There are many reasons to focus on one topic.  One of those reasons is to keep the readers' attention.  If you drift off into another topic, the reader may not enjoy that topic, and will stop leaving.  Another reason to stick to one topic per post is to increase your SEO.

SEO is crucial when it comes to blogs.  Creating solid keywords and meta descriptions will increase your chances of being found on search results.  With regards to SEO, there are five practices that should be implemented when blogging.  The first practice is the keywords.  Your keywords should include your title and any other descriptions of your topic you see fit.  Keywords only allow 55 characters so choose your topics wisely to give you the best chance of being seen.  The second is meta description.  Meta description is your last opportunity to draw in the viewers.  It is 140 characters of your selling your blog to someone.  The description needs to be on the same page as your blog and entice your viewers to click on your link and read your blog.  Another good practice in blogging is to add a picture.  Adding pictures gives your posts eye candy, and it breaks up the reading for your audience.  The picture should be consistent with your topic.  The last two are links and anchor texts and focusing on mobile optimization.  Focusing on mobile optimization allows people to view your blog anywhere on any kind of device.