This week in class, we watched a video on website optimization. There are two ways you can optimize a website. The first method is having a goal in mind and how you want to accomplish this goal. The second method, and the one that I will go into detail with is understanding web crawling. Web crawling is a method that browses the entire World Wide Web in order to create a list of search results after entering a search keyword. Web crawling is a very important aspect in website optimization. In regard to your own website and making it easy to crawl and understand, there are three methods: design, content/keywords, and formatting the content. The stronger these three methods are, the stronger your site is and the easier it is to crawl and be towards the top of search results. In regards to design, hubspot says to focus on cognitive fluency. All cognitive fluency means is how easy something be processed. If I were to search for something specific, say red SUVs, I get websites that are selling red SUVs.
The second method to understanding web crawling is content. When discussing content, the topic of the site falls under this category as well as the description and keywords you include. You want your site's content to relate to searchers' search results. The stronger the correlation between your content and the users' search, the better the chance the user will see your website.
The final method to better understanding web crawling is content formatting. When it comes to formatting your content, you want to include different fonts, with headings and sub-headings. Your content should also include pictures as eye candy to your viewers, and include short sentences and paragraphs; nothing to long as you do not want to bore your viewers.
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