Week 1 - MKTG 348 - Inbound Marketing

In class on Thursday, we watched videos on inbound marketing.  The videos were very interesting.  They discussed the differences between traditional marketing and inbound marketing, and how inbound marketing is becoming the new trend.  Inbound marketing is designed to attract consumers, without interrupting them.  Traditional media does just that; they try and set up videos on websites that annoy its viewers and could turn them away from these websites.  Inbound marketing does the complete opposite by setting up a target market, and generating awareness without annoying its target market.

These videos on hubspot were very informative, and give a new twist on marketing.  Up until now, I have really only studied traditional marketing.  This site will help expand my marketing background and gain a better understanding in the field.  Having an expanded background in marketing will help me get a job in the future and succeed.  Hubspot, so far, has really got me thinking into the whole "marketing world", and what could be with all these new strategies like inbound marketing.  Things such as: how effective is it, will it become more effective, and what other strategies will come from inbound marketing.