Week 7 - MKTG 349 - Setting A Budget

After setting up your campaign, you need to set up a daily budget.  Base your budget off of your advertising goals and how much you are willing to spend.  The average cost-per-click (CPC) is 10 cents.  So if you are expecting 100 clicks each day, set your budget to $10 per day.  If you are more comfortable budgeting your campaign on a monthly basis, you can calculate how much you will spend per day by dividing your monthly budget by 30.4, the average amount of days in each month.

Now that you know the amount of money you are willing to spend. You need to understand that this budget only applies to one campaign.  You set your budget up through a few steps.  The first step is to click on the campaign tab.  Under this tab, click on the + and select the type of campaign you would like to run.  Under the select campaign setting, scroll down until you find "Budget" and enter your daily budget.  After selecting a daily budget, you are all set and your campaign is ready to run.