Thursday, February 5, 2015

Week 4 - MKTG 348 - SEO - Content

When it comes to successful SEO, the most crucial aspect is the content.  Having well-developed content makes your SEO that much better, and is usually the reason your site is successful.  Having good content does not just mean having simple text that is easy to read.  There are various factors that go into your site moving up the ranks of a search engine.  First you need original well written content that is of interest to your target audience.  It crucial that you have content that your audience wants and is looking for.  Without that, you have failed.  Content is everything when it comes to SEO.

Having content is great for SEO, but your content needs to be optimized.  There are four methods that you should take into consideration when optimizing your content: heading tags, special text, inline text links or anchor text, and keyword density.  Having these text and links makes your site more visible when search engines are crawling web pages.  It is important to have specific keywords and tags that your audience might search.  Having the correct keywords and tags will definitely move your site up the search ranks and make you more visible to your target audience.

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