Success in investments usually is measured in profits. So how can you generate the biggest ROI on your AdWords campaign? There are three stages one must go through in order to start earning a profit and increasing your return on investment. The three stages are: testing, growth, and maturity.
The first stage, testing, consists of gathering data about your performance and determining which CPC, keyword(s), ad combinations work best. The main goal in this stage is to establish a profit by comparing your costs to revenues. The minute you start earning a profit, you are ready to move on to the next stage, growth.
In the growth stage, your priority is to gain more customers all the while generating a profit. The best way to do this is by increasing your budget, but still leaving your bids and keyword(s) and ad text the same. If you begin to see a decrease in your profits, revert back to your old strategy, or perhaps even adjust your bids, keywords, and ad text.
The final stage is maturity. When your costs do not reach your daily budget and you have a profit then you have successfully scaled up to the traffic available. This means you have successfully matured your AdWords account and are earning exceptional ROI. Some characteristics in this stage are: your budget is high enough to show at all times, and your daily costs, profits, and sales all fluctuate regularly in correlation with search volume.
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