When you are optimizing for a local search engine, there are four practices which you should do. The first one is to include your clients' websites to local search engines. There are three site which you should primarily focus on if you want a high rank. These sites are: Google Local Business Center, Yahoo! Local Merchant, and Ask Business Search. The second best practice is to submit your clients' listings to popular directories and Internet Yellow Pages. There are plenty of directories out there to choose from. Some good directories to start with include: yelp.com, citysquares.com, mojopages.com, and insiderpages.com. You can also greatly increase your clients' visibility on the web by utilizing Internet Yellow Pages. Sites like SuperPages.com, Switchboard.com, and Yellowpages.com are good sources to start with.
The third best practice for local SEO is to set your geographic location in Google's Webmasters Tools. In order to achieve a higher rank on local search results, you must find detailed reporting on your pages' visibility on Google. Google's Webmasters Tools is a great resource for getting this type of information. The last best practice for SEO local is to include contact information on your website. By adding an address in your address tag and a phone number, you are increasing your credibility to the search engines.
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