Week 2 - MKTG 349 - Organizing Campaigns and Ads

In AdWords, there is a three-layer design.  These layers consist of: account, campaign, and ad groups.  In regards to the account, it is associated with an email address, a password, and a billing address.  With campaigns, that has its own budget and settings which the user determines and thus, determines where and when your ad will appear.  The last layer consists of ad groups.  Ad groups include similar ads all bunched together with similar keywords.


The reason people should organize their ads is so other users can easily find that ad.  When bundling your campaigns together, you increase your chances of being seen, and having your ad be clicked on.  These collections of ads is known as the campaign and your campaign ultimately controls your ad groups.  Your campaign controls how much you are willing to spend on clicks/ads, where you want to show your ads, and other settings which alter your ad groups.  The campaigns are structured like so: